Amazon Performance Marketing Manager

AMAZON PERFORMANCE MARKETING MANAGER

About goodwipes:

A modern personal care brand bringing beauty to your booty with deliciously soothing, flushable butt wipes that are guaranteed to make you feel good!

We’re on a mission to transform the way people think about hygiene. No more tiptoeing around ‘taboo’ topics - taking care of and loving our bodies should never be embarrassing! We are all human and we’re all experiencing the same sh!t, so we might as well keep it REAL and laugh about it all along the way.

goodwipes is here to provide game-changing solutions to everyday needs - convenient products made of real, simple ingredients that do one oh so powerful thing - keep you feeling clean, comfortable, confident, and free from worries every single day!

2024 has been a BIG hit for our company...

• #1 Fastest growing flushable wipe brand in B&M Retail (IRI Syndicated Data) AND Amazon
• Just surpassed Charmin in total $ share to capture the #3 spot in the flushable wipes category behind Cottonelle & Dude Wipes
• Most productive brand at Target L12 weeks in $/s/w & u/s/w amongst SKUs with >300 doors of distribution
• Growing all major accounts by 60%+ YoY amidst minor distribution growth with plans to continue to accelerate in 2025
• #1 and #2 selling items in multiple influential grocery chains

Not to mention, our category is the tastiest in retail…

• Flushable wipes are growing 3x faster than toilet paper, 3x faster than non-edibles, and 2x faster that personal care aisle (IRI)!

We’ve got some serious momentum and want you to build with us!

About the role:

We are seeking a highly skilled and data-driven Amazon Performance Marketing Manager to lead and optimize our Amazon advertising campaigns. In this role, you will be responsible for managing and scaling all aspects of Amazon's paid media, from Sponsored Products to Display Ads, while focusing on delivering measurable results in terms of sales, traffic, and ROAS (Return on Ad Spend). In addition, you will work with our creative team to optimize our PDP, Brand Store, and all assets on Amazon to ensure that our brand ethos is well represented on the platform.

Responsibilities and Duties:

Amazon Advertising Management:

• Develop, implement, and manage Amazon Paid Search (PPC) campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Create, manage, and optimize product listing campaigns, including keyword research, bid management, and A/B testing.
• Monitor campaign performance, make real-time adjustments, and analyze key metrics (ACoS, ROAS, CPC, CTR) to maximize ROI.

Performance Analysis and Reporting:

• Regularly track and report on key performance metrics and budget allocation to ensure campaigns meet revenue and profit targets.
• Create and present regular performance reports to senior management, highlighting key insights, trends, and areas of opportunity.
• Use Amazon Analytics, Seller Central, and third-party tools to provide insights and actionable recommendations for campaign improvements.
• Conduct in-depth competitive analysis and market research to identify opportunities for growth.

PDP Management and Optimization:

• Regularly update content on PDPs, Brand Store, Enhanced Content, and marketing assets to optimize for top performing creative with A/B testing
• Lead SEO optimizations for titles, bullets, and product descriptions
• Conduct competitive and category content analyses and recommend strategies for enhancements

Collaboration & Communication:

• Work closely with the creative, content, and product teams to ensure that all marketing assets align with Amazon best practices.
• Collaborate with cross-functional teams to align on product launch strategies, seasonal campaigns, and Amazon peak strategies

Stay Current with Amazon Trends:

• Keep up-to-date with Amazon’s evolving tools, features, and best practices to stay ahead of the competition.
• Experiment with new advertising features, targeting options, and bidding strategies to drive incremental growth.

Key Requirements:

• Experience (3+ years) managing Amazon Advertising campaigns with a proven track record of success
• In-depth knowledge of Amazon PPC strategies, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong understanding of Amazon’s algorithms, search ranking, and product listing optimization strategies.
• Experience with bid management, budget optimization, and ROAS-focused campaigns.
• Familiarity with third-party Amazon advertising AI automation tools (e.g. Skai, Teikametrics, Pacvue)
• Advanced knowledge of Amazon SEO best practices and listing optimization is a plus

Required Competencies & Skills:

• Self-starter with a can-do attitude
• Ability to vision cast and execute on your vision
• Strong collaborator who takes direction well and is a team-player
• Ability to pivot quickly and adapt easily to strategy or deadline changes
• Ability to prioritize tasks and see the forest through the trees
• Proven experience in community building and events
• Strong consumer empathy
• Excellent communication skills, including written and verbal
• Extremely organized and thrives on multitasking, fast-paced environments
• Strong decision maker, with comfort working autonomously
• Ability to translate data into actionable insights and recommendations
• Team player who can work across and within teams to deliver results

Benefits:

• Competitive pay.
• Generous PTO plan.
• Full health insurance coverage (including dental + vision).
• A fast-paced environment with a passionate, dedicated team.
• Opportunities to directly work with the co-founders and other senior leadership team members. Be a decision maker.

**a cover letter is required to apply for this position... please don't miss this. Your cover letter/note doesn't need to be over formalized, BUT we want to know that you know what you are applying for and why you are interested in building with us! Can't wait to hear from you!